About Us

Study after study demonstrates that people are affected by images. We need to get truthful images to the public, rather than the fairy tale images they are currently exposed to. However, this costs money.   Big Ag and other industries spend huge amounts of money to ensure that their message gets out to the public – their distorted, unrealistic message. And the public buys it, because there is nothing to counter-act this gross misrepresentation. Until Now.

Now there is the Animal Cruelty Exposure Fund, whose sole mission is to combat the lies with the truth. ACEF will use main stream media to get real images out there. We work with other animal rights groups who have exposed cruelty through documented investigations, and get those images to the public. Animals need equal footing to massive advertising campaigns by using our own advertising campaigns. Like Big Ag, we need to also use the media to educate people as to the truth, rather than Big Ag’s fantasy ads, which lie to the public and keep them in the dark.

Most people are horrified when they see images of animal suffering. Companies that profit off of animal suffering want to keep those images in the dark. ACEF wants to shine a light on them.  Be a part of exposing the truth. By using main stream media such as commercials, magazine ads (both online and off), billboards, and social media, we can foster awareness, change, and transformation within our society.

It’s time to shine a light on the truth.

The Animal Cruelty Exposure Fund is a 501-c-3 not-for-profit corporation that relies the donations of those who support our mission.  Your donation is tax deductible, and provides us with the funds we need to pay the bills to advertise the truth and expose the lies.  Donate today.